уторак, 19. јул 2011.

Coffee and more ...



Rembraco is one of the most exclusive coffee brands in the world. It contains Brazilian Arabica of the top quality which is grown on 1000 meters above the sea level, on the smallest plantation in Brasil (the region of Santa Maria). The yearly production is only 100.000 sacs (while the average production in Brazil amounts to 40 million sacs). Rembraco espresso is delivered by plane to the rich clientele outside Brazil on the very same day it is roasted, in order to preserve its flavor of freshness. The specific taste of Rembraco, enhanced by its rich foam and absolutely free of any bitter flavor (a characteristic typical solely of Brazilian arabicas of the top quality) impresses even the most demanding experts of this Brazilian black gold. Rembraco coffee inspires an original coffee love affair that springs right from its roots, which being provided the advantage of modern technology and innovation yield a unique cup of coffee that everyone enjoys - instantly. Experience and constant development form the basis of the high level our efficiency and quality of our products. We underline the significance of quality and its relevance in providing for customer satisfaction. 

Rembraco has applied all its know-how, technology and investment in the sphere of quality in order to be able to respond to the mounting international competition, thanks to which it has keept a front edge in the market. Rembraco is a private company, established in 1996, its fascilities being located in Sao Paulo – Brasil, Barcelona – Spain, and Belgrade – Serbia. The range of our products which includes Espresso, Instant Coffee, Flavored Instant Coffee, and Cappuccino, will reassure you of the reason why we pride ourselves in having "The world's finest coffee"  mark as part of our name. - Rembraco espresso represents the highest quality of espresso. Due to its exclusiveness and high price, it is intended solely for exclusive coffee bars and restaurants. With a good advertising campaign, Rembraco is certain to acquire the epithet “The best Brasilian coffee “ shortly. - The Rembraco 3in1 Coffee Mix, is premium home use product with a win-win launching strategy. Rembraco has created a special “trendy” line of smooth flavored coffees. - Rembraco Instant Coffee is premium ho.re.ca. & home use product. This blend is perfectly percolated to fulfill the expectations one has from a unique distinctive cup coffee that has captured the full strength, taste and aroma of fresh coffee. - El Crimero - Coffee Creamer, with special flavors, is a new Rembraco product, taken from “Rembraco 3in1”,  and being compatible with any type of coffee (Instant, Espresso, Arabic, Turkish, Filter, etc). Make a shift to a new level of enrichment and add to your daily cup of coffee some extra enjoyment, with a flavor of your own.

Strategy
Our Company pursues a very aggressive strategy of appearance on any new market, a step preceded by selecting a quality distributer. After agreeing on the numerical aspects of the distribution, we start the initial ATL campaign including TV, PRINT and Promotion of our Products. Thanks to such an aggressive appearance in the market we are able to achieve very high results that we maintain in the next period of operation, increasing the Rembraco products rating on a yearly basis. We consider marketing support to be extremely significant for winning the market in a quality manner. Constant support will be provided throughout the whole period of  our operation with the selected partner company. A proof of this is the fact that substantial budgets have been allocated for supporting the distribution.